Wednesday, 16 January 2008

VKB- Infodesign- Isotypes

Isotype is a set of pictographic characters used “to create narrative visual material, avoiding details which do not improve the narrative character (neurath 1936: 240) (lecture)

(Wikipedia) In graphic design and sociology, an Isotype is a system of pictograms designed by the Austrian educator and philosopher Otto Neurath and the illustrator Gerd Arntz to communicate information in a simple, non-verbal way. It means International System of Typographic Picture Education.

Infodesign appeal for me as Information Design in which the term "Information" means anything related to language, pictogram, letters, etc. Thus, Infodesign is a way to structure those information in to a more comprehensive, yet simpler form so any one could easily understand its meaning and avoid any wrong interpretation. Then, later on it became popular and being recognised by people, that makes those design transfer into standard in some business, such as airline, clothing

Isotypes and Infodesign are important parts of Visual Knowledge building because as we first immediate think about VKB is learning and expanding our Knowledge with the help mostly from Visualisation. Not only that, in the modern life, where everywhere is a fast pace environment, in which every one is constantly moving and getting new knowledge every day; the use of symbol, signals is significantly over our estimation. Imagine, you have to catch your flight in 30 mins, all you could do or I could do is looking for a symbol depart-information, then check-in counter, then boarding gate. On the way of doing that, you ignore other interfierce information and symbol, and why we are able to do that, because we know the meaning of each symbol, by learning from time to time, from each environment we are in, intentional or unintentional.

Same thing occurs to VKB learning, there are thousands of information, knowledge about anything in the world around us and how could our small brain is able to process all those data and communication flow. In my opinion, it depends alot in to Infodesign because that what simplify all the informations; furthermore, it clarify and structurize data in a world standard form. So, people from different part of the world would be able to learn the same knowledge and more or less have the same interpretation which is a crucial thing for international communication and as well as global bussiness development.

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